• 7 (Video) Lessons for Managers of UX

    The Adaptive Path iPad app has just been updated to include speaker videos from the 2012 MX Conference. Here’s a few takeaways to help you start to dig in:

    1. A UX manager’s job is problem-framing, not problem-solving
    and
    2. Emotional insights should also be treated as data for business decisions
    — Kip Lee, Four Meta-Strategies for Design and Management

    3. UX managers are translators of business strategies into design opportunities for staff
    — Sara Koury, in Ian Swinson’s How Did I Get Here?
    4. UX managers need to build a case, measure impact, integrate others in the work, then broadcast their story to the organization
    5. UX managers need to understand the analytics data: “Understanding the data changed my career”
    — Melissa Matross, Better Revenue through UX
    6. The cloud means UX managers must stretch resources across more screens, but they also get to plan cross-channel customer journeys
    7. UX managers must ask for deliverables and their intended impact
    — Chris Risdon, Customer Journey Mapping
    Also see great videos from Greg Petroff of GE, Miguel Lunaparra of Sony, and many more via the iPad app or on the web.

    There are 3 thoughts on this idea

    1. Brandon

      Hi. No error. I thought Kip made two good points and wanted to raise them both. Perhaps I could have better formatted the post to convey that… sorry for any confusion!

    2. subeditor

      Is it an error – the same links for first two speakers?

      1. A UX manager’s job is problem-framing, not problem-solving
      — Kip Lee, Four Meta-Strategies for Design and Management
      2. Emotional insights should also be treated as data for business decisions
      — Kip Lee, Four Meta-Strategies for Design and Management

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