I want to introduce you to a UX Week talk called “Data Informed, Not Data Driven” by Adam Mosseri, Product Design Manager at Facebook. While his talk focused on the role of data in design and decision making, I was more intrigued by the sub-text of the story, which I’ve synthesized as:
Innovation comes from creative cultures that value collaboration, informed risk-taking, transparency, and trust in one another to make decisions.
More magic that I culled from Adam’s talk:
- The most successful teams are small and empowered to make decisions. Trust is a great motivator.
- Good decisions are informed by all of the things that they impact (people’s stories/experience, strategic interests, culture, governing bodies, business objectives).
- Reminder, stop designing for yourself.
- Metrics tend to drive “micro-optimization.” Focusing on one aspect of the whole experience, you risk delivering something that feels lopsided.
- Encourage cross-pollination of teams. Otherwise, there is a natural tendency for teams to “optimize in good faith—for their own interests.” This dynamic can cause teams to become hyper-focused on the specifics of a decision, while losing sight of the big picture (intent).
- Real innovation is disruptive. It might piss people off. So, learn to communicate better. The idea is to be more transparent about what motivated these decisions, and to clearly communicate benefits.
- Finally, embrace failure. Talk about it. Learn from it. Do it again…until you get it right.
Now, I encourage you to watch the video, and see what you take away.