• From Sketchbook to Spreadsheet

    If you design services or want to learn more about how design is being applied to the design of services, do not miss your opportunity to grab an early bird ticket to the Service Design Network conference in San Francisco this October.

    As co-chair of this event, I’ve been helping to put together some great content around the theme of business and design, or From Sketchbook to Spreadsheet. The conference will explore what happens when service design meets business. We’ll look at how, where, and when the two professions work together to generate value, what we can learn from each other, and ask what the future of this relationship might be.

    We asked speakers to address the following topics and questions:

    • Design and business collaborating; what working, learning and building together looks like, what works, what doesn’t?
    • Measuring success – What? Where? When? How?
    • Service Design and how it works at different levels of organizations
    • Service designers working on new, ‘wicked’ problems
    • Service designers designing business, businesses designing services
    • Not everyone who creates a service calls themselves a service designer
    • How does the business community view service design?
    • How organisations access, buy and value service design?
    • What makes a successful (service) design business?
    • Marketing and monitising service design
    • What might designers learn from business and vice versa?
    • What will service design look like 5, 10, 15 years from now?
    I’m really excited about the response from the design community, which included submissions from all over the world. This is the first time the conference is in the US, so don’t miss out.
    I hope to see you there.


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