• It’s not a company. It’s an idea.

    A couple years ago, we took a step back to indulge ourselves in a navel-gazing exercise to consider what Adaptive Path was and what it should do. What emerged was an intoxicating notion: Adaptive Path wasn’t just a company; it was an idea.

    The idea is that designing for human experiences is transformative. It brings the needs of people to the forefront and allows businesses, organizations, and communities to solve problems and see possibilities in new, effective, and meaningful ways. Whether we’re talking about business, systems, government, or society; people matter most. We should treat them well, with thoughtfulness, empathy, kindness, and respect. And through this philosophy, we can create experiences that improve our lives, our businesses, and our communities.
    It’s an idea that we share with our partners at Capital One, and we work hard to bring about every day. Together, we want to make sure this idea lives not only in our work, but also in a space where it can be grown, shared, and spread. So today, we’re excited to formalize and introduce that idea and that shared space as AdaptivePath.org.

    What is it? It’s much more than site. In part, it’s that public side of Adaptive Path that you might be familiar with: the events we host to teach, learn, and become inspired from each other, plus the methods and tools we love to share. Only now, it’s on a mission that gives it more focus and clarity than ever before. The mission is to inspire, enable, and involve others to create great human experiences that impact the community and transform us all.

    This evolution to AdaptivePath.org means we improve what we’re already doing while putting new things in play:

    We’ll continue to host our annual events and multiple workshops, only better. We’ll keep on hosting Managing Experiences, UX Week, and the Service Experience conference. And quietly since the start of 2015, we’ve designed and programmed each event and workshop around its own specific contribution to the mission, whether that’s to grow leaders or inspire and enable us all to create better experiences. The result has been even more passion and resolve for us to deliver great events that lead to impact in the careers and work of those in our event community. It’s also led us to offer programs like student scholarships to UX Week so that we can encourage the next generation and create a more diverse community of professionals.

    We’ll share more ideas, tools, and methods that contribute to our community of practice. We’ve already reorganized and curated what we think are some of our best into nine guides on topics like Experience Strategy, Service Design, and Design Management. Meanwhile, we’ve been greasing the idea-sharing-tracks so that there will be more to look forward to, and we’re extremely excited to be inviting the vast design talent at Capital One to share their best so we’ll have an even richer stream and exchange of ideas.

    We’ll showcase our practices in action by applying them to—and eventually involving the community in—pro bono engagements and community programs. As a part of Capital One, we now have partners like Capital One Community Affairs through their Future Edge initiative. Relationships like these help bring design practices to organizations that are focused on benefitting communities through their charitable or philanthropic mission. Need examples? We’re happily continuing a relationship with the Richland Public Library system in their efforts to re-imagine public libraries as studios. We’ve also invested time in helping The Harris Foundation redesign RockIt!, their immersive learning program that brings financial literacy to public schools across the country. Our two-day workshop exploring different experiential opportunities led to a new curriculum, a roadmap for the future, and a solid plan for production and implementation. And we’re happy we got to play with the awesome team at IDEO.org last month to share the insights we’re uncovering about the financial world, offering new perspectives to their project working with the financial institutions that help fund farmers in Cambodia. In turn, they invited us to hear about the work they’re doing using design to solve issues around poverty, a dot-org-to-dot-org relationship we really hope to continue.
    No doubt there are questions about how and why we’re going about this, some of which we ourselves haven’t fully answered. We’ve taken a swing at answering a few, but if we knew all the answers, that would make this whole endeavor much less interesting, wouldn’t it?

    All told, we’re super happy for what we believe this change of three little letters in our name signifies for all the stakeholders: you, Capital One, us, and the people and experiences we all design for. Specifically for you, we hope it signifies commitment to continue doing much of what Adaptive Path has always done, only better. It is, after all, where it felt like we were heading all along.



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