Continuing our coverage of UX Intensive Amsterdam, day two featured Design Research (see Day 1: Design Strategy here) taught by Paula Wellings.
Paula led the group from start to finish on defining research goals and objectives, methods to collect and analyze data, and how to effectively communicate findings to clients and stakeholders in order to move research toward design.
Exercises included field research using methods learned throughout the day. A wall full of stickies shows the findings.
The importance of organizing data into useful clusters.
Making sense of it all.
Participants gather around to share their findings from the day’s research activities.
It’s not spring in Amsterdam without tulips.