Adaptive Path has always been as much an idea as it is a company: the idea that designing for human experiences is transformative. Bringing the needs of people to the forefront is the best way for organizations, businesses, and communities to solve problems in new, effective, and meaningful ways. We believe that design–working tangibly and strategically on a solution–can and should be used for the good of the people it’s for, and it’s out of that belief that AdaptivePath.org was born.
Adaptive Path was founded in 2001 as a pioneer in user experience design. We spent 14 years as a leading UX consultancy, helping businesses and organizations solve problems and improve their products, services, and systems through a human-centered approach. Alongside those partnerships, we hosted over 100 events and conferences to share our strategies, learn from others, and spread the impact of crafting great human experiences. As partners of Capital One, we’re keeping the public side of Adaptive Path thriving through our dot-org launched at UX Week 2015.
Our mission is to transform communities by design. We’ll use this site as a space to share ideas (both our own and those we want to highlight from the design community), continue to host our annual events, and seek out pro bono engagements with socially-conscious groups in order to apply service experience design to meaningful challenges. We’re really excited; get in touch!
Why are you launching a dot-org?
We think the announcement post tells this pretty well, but in short, it creates a space where Adaptive Path, Capital One, and the broader design community can share ideas and energize their passion for design. The change brings a mission-based focus to these public efforts.
Are you still a part of Capital One?
Dude. Yes. Yes we are. We joined Capital One in October of 2014. We like the work we’re doing to add to their already sizeable and talented Design team to help them improve people’s financial lives. The launch of AdaptivePath.org clarifies our intent to keep an active conversation going with the design and experience community through events, idea sharing, and projects.
Will Samuel L. Jackson be a spokesperson for AdaptivePath.org?
We’re gonna say that’s a very, very unlikely possibility. We just feel lucky the PR team let us keep this portion of the Q&A in here.