About Adaptivepath.org

Adaptive Path has always been as much an idea as it is a company: the idea that designing for human experiences is transformative. Bringing the needs of people to the forefront is the best way for organizations, businesses, and communities to solve problems in new, effective, and meaningful ways. We believe that design–working tangibly and strategically on a solution–can and should be used for the good of the people it’s for, and it’s out of that belief that AdaptivePath.org was born.

Adaptive Path was founded in 2001 as a pioneer in user experience design. We spent 14 years as a leading UX consultancy, helping businesses and organizations solve problems and improve their products, services, and systems through a human-centered approach. Alongside those partnerships, we hosted over 100 events and conferences to share our strategies, learn from others, and spread the impact of crafting great human experiences. As partners of Capital One, we’re keeping the public side of Adaptive Path thriving through our dot-org launched at UX Week 2015.

Our mission is to transform communities by design. We’ll use this site as a space to share ideas (both our own and those we want to highlight from the design community), continue to host our annual events, and seek out pro bono engagements with socially-conscious groups in order to apply service experience design to meaningful challenges. We’re really excited; get in touch!


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If you haven’t heard, we’ve announced the launch of AdaptivePath.org. And no doubt there are a few questions about how and why we’re going about this, some of which we ourselves haven’t fully answered. Here we’ve taken a swing at answering a few.
If you have more questions or thoughts, share them in the comments. We might not be able to answer them all quite yet, but you’ll help us think ahead by asking. And if we did know all the answers, that would only mean this wasn’t really that new or interesting anyway, right?
  • Why are you launching a dot-org?

    We think the announcement post tells this pretty well, but in short, it creates a space where Adaptive Path, Capital One, and the broader design community can share ideas and energize their passion for design. The change brings a mission-based focus to these public efforts.

  • Are you still a part of Capital One?

    Dude. Yes. Yes we are. We joined Capital One in October of 2014. We like the work we’re doing to add to their already sizeable and talented Design team to help them improve people’s financial lives. The launch of AdaptivePath.org clarifies our intent to keep an active conversation going with the design and experience community through events, idea sharing, and projects.

  • Will Samuel L. Jackson be a spokesperson for AdaptivePath.org?

    We’re gonna say that’s a very, very unlikely possibility. We just feel lucky the PR team let us keep this portion of the Q&A in here.

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  • Is AdaptivePath.org a nonprofit?

    Nope. We’re just a mission-focused effort, as many dot-org hosted sites are. We’ve looked at nonprofit status and at benefit corporation status, and we’ll continue to consider those going forward. To keep ourselves accountable to our mission, we intend to compose and post an End of Year Report to share what we got done, what we missed on, and what we learned.

  • Will the price of tickets to Adaptive Path events drop?

    Sorry, but no, not in any major way. Our ticket prices did decrease in 2015 from the prior year, and we’ll work to keep our events accessible. In some cases we’re working to offer scholarships and discounts for certain people and groups who might not normally be able to easily afford our events. While some of our events turn a profit, those profits will be used to fuel the other efforts by AdaptivePath.org.

  • What happens to the AdaptivePath.com site?

    We’ll simplify it to explain our focus and team at Capital One and point to any hiring announcements. We’re working to make sure all links going to, say, an awesome blog post on Ajax will be redirected automagically to the same post on AdaptivePath.org.

  • I am part of a socially responsible organization and I would love to do an engagement with you. How do I do that?

    Fill out the Contact us form and include as much detailed information as possible.

  • I have ideas about what I would like to see on your blog. How can I share those ideas?

    Fill out the Contact us form and include as much detailed information as possible.

  • What is Human-Centered Design?

    It’s a process of arriving at new and better solutions by starting with and maintaining focus on the needs of the people the solution is designed to serve.

  • What is Service Experience Design?

    A service is delivered over time, and the interaction between the service provider and receiver is the service experience. Service Experience Design solves for the needs of both the provider and receiver by improving the experience through changes to people, processes, and technology.

  • What is a Great Human Experience?

    Whether we’re talking about business, systems, government, or society: people matter most. We should create product and service experiences with them in mind. These kinds of experiences are thoughtful, empathetic, kind, and respectful. Such experiences can improve our lives, our businesses, and our communities.